Inspiring Quotes To Guide Your Digital Marketing Strategy
Looking for some inspiration this week and ran across a good article on profoundry which contained a gathering of quotes that pertain to marketing , design and digital. My personal favorite is, “People ignore design that ignores people. “
10 TOP DIGITAL MARKETING QUOTES
1. “Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.”
Amrita Sahasrabudhe
2. “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we dont catch up, we’re in trouble.”
Ian Schafer
3. “We must move from numbers keeping score to numbers that drive better actions.”
David Walmsley
4. We want to know what consumers are looking for, what their values are, and how can we meet their needs. It’s not just about Big Data; it’s about translating that into the truth.”
Gayle Fuguitt
5. “As you go about creating new customer engagement programs and direct marketing packages for your brand, look for opportunities to give rather than to get. Whoever makes the first kind gesture, as studies show, tends to gain the most.”
Jeanette McMurtry
6. “Dont say anything online that you wouldn’t want plastered on a billboard with your face (or logo) on it.”
Erin Bury
7. “To accompany the four Ps of classical marketing, marketers would do well to instil the digital four Cs, around conversation, collaboration, culture and compensation.”
Zaid Al-Zaidy
8. “Measurement is like laundry. It piles up the longer you wait to do it”
Amber Naslund
9. “Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.”
Rick Levine
10. “It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.”
Jeff Eisenberg
10 TOP CONTENT MARKETING QUOTES
11. “The best marketing doesn’t feel like marketing.”
Tom Fishburne
12. “By creating and publishing remarkable content in the form that educates, informs, inspires and entertains, marketers can begin to build relationships with prospects early on in the buying cycle. “
Jonathon Lister
13. “Content marketing is a commitment, not a campaign.”
Jon Buscall
14. “Content is anything that adds value to the reader’s life.”
Avinash Kaushik
15. “Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.”
David Ogilvy
16. “Commit to a niche; try to stop being everything to everyone.”
Andrew Davis
17. “Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it”
Joe Chernov
18. “Content is not king, but a president elected by the votes of those whom it aims to rule.”
Raheel Farooq
19. “Content builds relationships. Relationships are built on trust. Trust drives revenue”
Andrew Davis
20. “There are three objectives for content marketing: reach engagement conversion. Define key metrics for each.”
Michael Brenner
10 TOP SEO QUOTES
21. “SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.”
Duane Forrester
22. “Google only loves you when everyone else loves you first.”
Wendy Piersall
23. “The objective is not to ‘make your links appear natural’; the objective is that your links are natural.”
Matt Cutts
24. “If I spent my time reporting every competitor of mine breaking a rule, that’s all I’d EVER do and my own sites would suck because they’d be getting no attention.”
Rae Hoffman
25. “The success of a page should be measured by one criteria: Does the visitor do what you want them to do?”
Aaron Wall
26. “Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.”
Jill Whalen
27. “In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.”
Rand Fishkin
28. “SEO is a noun, verb and adjective.”
Todd Malicoat
29. “SEO can be broken down into profitable activities, but when combined, is associated with third party controlled risk.”
Col Skinner
30. “Search marketing only has a 1.5% mindshare of the average Fortune 500 CMO.”
Brian Featherstonhaugh
10 Top User Experience Quotes
31. “If you make listening and observation your occupation, you will gain much more than you can by talk.”
Robert Baden-Powell
32. “If you want to understand how a lion hunts don’t go to the zoo. Go to the jungle.”
Jim Stengel
33. “Effective questioning brings insight, which fuels curiosity, which cultivates wisdom.”
Chip Bell
34. “Know what your customers want most and what your company does best. Focus on where those two meet.”
Kevin Stirtz
35. “People ignore design that ignores people.”
Frank Chimero
36. “If you can’t measure it, you can’t manage it.”
Peter Drucker
37. “Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.”
Paola Antonelli
38. “A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.”
Douglas Adams
39. “Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”
Steve Jobs
40. “Your customers are not you. They don’t look like you, they don’t think like you, they don’t do the things that you do and they don’t have your expectations or assumptions. If they did, they wouldn’t be your customers; they’d be your competitors.”
Mike Kuniavsky
10 TOP SOCIAL MEDIA QUOTES
41. “Social Media is about sociology and psychology more than technology.”
Brian Solis
42. “Build it, and the will come” only works in the movies. Social Media is a “built it”, nurture it, engage them, and them may come & stay.”
Seth Godin
43. “Focus on how to be social, not how to do social.”
Jay Baer
44. “90% trust peers on social networks (even strangers); only 15–18% trust brands.”
Danny Brown
45. “People don’t want to be marketed at in the social channel. This is where they want to talk to each other, and brands are there by invitation. They have to be a great guest at the table.”
Veronica Fielding
46. “Sell-sell-sell sales methods simply do not work on social media.”
Kim Garst
47. “We embed social media inside our processes. Let’s look at our processes and see how we can enhance them with social.”
Sandy Carter
48. “Think like a publisher, not a marketer.”
David Meerman Scott
49. “The overarching problem is that everyone sees and uses social media from a different perspective.”
Neal Schaffer
50. “Privacy is dead, and social media holds the smoking gun.”
Pete Cashmore
