Welcome to thecribb.com! We are a digital product community driving best in class experiences and connections.

The Cribb offers Product strategy, Web design, Web development, Digital marketing and Social strategy solutions. The Cribb is a community of like minded people in the digital and product space. Contact Us and get connected for digital product design and development guidance. Whether you need full branding and identity help, new Website or re design, complex web design or simple graphic design, full product and UX design, we have what it takes to lift your company or personal brand and experiences to the next level.

Digital Product Strategy

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UX – User Experience

Best in class

Web Design

Web Design is a key piece in your overall online presence.  The Cribb provides consistent and updated designs that will help solidify your company brand and bring recognition for your company. We strive to create efficient, feature rich, highly interactive Web sites that will engage and wow your customers.

Web Design is a key piece in your overall online presence.  Today’s digital world requires you to have a responsive design in place that works on all devices that your audience base will consume your information online. We emphasize to our clients that getting traffic to a website can be more valuable than the design itself.  Getting a prospective customer to visit your Web site is one thing but once a visitor reaches your site, the website must look professional, inspire confidence and be easy to navigate.

The Cribb has a long history of providing solid designs for online Web sites that carry the same look and feel through you social presence, email, and print information. A consistent design helps solidify your company brand and bring recognition for your company.  We specialize on finding a balance between what consumers see on your site versus what a search engines need to see in order to rank your website. We analyze how users search for your products and services online, then we create web designs based on their current search trends. We provide services for:

Our most popular web development packages include a custom WordPress website based on your guidelines and specifications. We take a collaborative approach on reviewing design options and move forward with an overall design that everyone loves. This provides a stable content management system, a mobile responsive design and a framework that is easy to use and flexible enough to provide tons of options.  Typically clients will provide us with guidelines as to general layout, color schemes & design styles, and by providing us with a list of reference websites.  We will spend time with you learning about your business, products and services and layout a design and plan for content and page development.

Responsive design

With the rise of mobile tablets and phones users are consuming digital and internet information in a new way.  50% of all internet traffic has switched from tradition desktop viewing to mobile phones and tablets for media consumption.  To stay competitive in today’s market,  your digital presence needs to be mobile friendly and our responsive design approach allows your Web site to look great on all screen sizes from desktop, tablets, mobile phones and watch interfaces. Google has even moved to adjust search algorithms to favor Websites that are optimized for mobile interfaces.   We will work to rebuild your online experience to be responsive in nature and to give the best optimized experience to any user using any type of internet device.

Graphic design

Great graphic design will build trust, memorability and authority for your company. Logo design, overall Web site design, and how that carries throughout your social and print information is the key. Having great graphic design will set you apart from your competitors. These days, people have short attention spans and are much more likely to choose one company over another based on what they “feel” and what they “see.” Great graphic that you will receive from Cribb Design invokes trust, establishes authority and is an absolute must for your business. We can provide:

• Web graphics
• Branded imagery
• Corporate branded PowerPoint templates
• Mobile first design
• Optimized graphics for all screen sizes
• Print Brochures
• Business cards
• Letterheads

SEO design

Search engines, review sites and social media networks influence demand and purchase decisions for every industry. If you are planning to re-design or develop a new website, this will be one of the most important decision your company will make this year.  To achieve the highest possible search engine visibility, your website needs to be designed and developed with an SEO strategy from the beginning which involves a strategic set of solutions offered and content that describes your products and services.

Branding & Identity design

You need to allow you company to have a personality.  The first step is having a great logo and tagline for customers to see and understand. Company Identity is extremely important because you want customers to trust and remember you for went this are ready to pull the trigger to do business together. We focus on providing

• Color Palette Branding
• Name usage and taglines
• Style guide creation for your digital business
• Typography
• Logos

Social, Email and Print design

Once we have a new responsive Web site design established we can apply the similar design structure around you social experiences, your email templates and print based materials. This consistency in your brand across all digital and physical experience help to showcase your products and services in a way that will resonate with your customers and helps with recognition and even recommendations.

Web Development

The Cribb has the resources and talent to deliver powerful, custom Internet solutions and web applications. We are fluent in all of the latest web development coding technologies and will work diligently to bring you brand to life on the Web.

Web Development is the structure around our business and we build unique experiences online that are completely detailed and designed to fit everything that your company needs. Don’t settle and average experience.

Cribb Design will build each Web site custom for your company. Every page structure, line of code, icon, button, navigation menu and every single detail of your website’s design is custom made to fit your company and your customers. We focus on WordPress development using templates and work diligently to find a structure that is unique, meets best practice standards and is tailored to your industry. We are fluent in all of the latest web development coding technologies. We use cutting edge Web 2.0 Internet technology that enables us to create efficient, feature rich, highly interactive websites that can “scale” to large user bases. We have the resources and talent to deliver powerful, custom Internet solutions and web applications. We can provide:

New Web Site setup

We work with trusted partners for domain management, hosting and Web Site establishment for new digital experiences.  If you are starting a new business or need a new digital presence we have the expertise to help you pick the right URL, establish the domain and build the structure to support your new Web site. Once the structure, hosting and domain are established we will work with you to pick the design, build the content and features wrapped with a simple navigation to create your new site.  Once the site is established and polished we can optimize the content for SEO and submit the site to search engines for getting you in front of customers with your new digital experience.

Web redesign

A good Web site is always evolving. New devices for consumption, new technology for internet browsing, and the benefits of content marketing on the site should be keeping your Web site changing with the times.  We offer full package redesigns if you are ready for a new responsive design, new branding and/or an overhaul to get your dated design a new life.  We will work with you to determine of pain points of you current site and build a plan for a new site that will show case you company with a new look and feel that will engage customers and drive leads for your business while updating the Web site with a fresh look and structure that will drive traffic.

WordPress development

Specialize in Web development with the world’s number one CMS platform, WordPress. We focus on providing:

• Easy to maintain and update CMS system
• Solid and secure Ecommerce systems with Woo Commerce
• Mobile First responsive design approach
• Desktop, Tablet and Mobile friendly experiences online
• Powerful framework that is flexible with thousands of function specific plugins

eCommerce experience

If you are or want to sell stuff online, we can help. We offer complete eCommerce development which involves setting up the eCommerce platform, integration with the site, connecting your financial payment platform and providing secure and complaint shopping experience for your customers.  WooCommerce is a WordPress plugin that works well with our custom WordPress websites. Woo eCommerce supports manual payments (i.e. checks & money orders), PayPal Payments, Google checkout and Authorize.net. This is a excellent eCommerce system and more affordable than other a full-featured eCommerce systems. With that being said we have experience with ATG eCommerce platform and Magento as well if you are in need of a more customizable and robust shopping platform.

Systems integration

With cloud platforms and robust plug-ins, there is constant evolution of services that are offered that can be integrated with your Web site to solve problems and provide services.  We specialize in cloud platform integration for job board management, CRM integration, marketing automation integration, analytic platform integration and any type of system that you want connected to your Web Site.

Site maintenance

We offer ongoing maintenance of your new Web site if you want to take a more hands off approach.  Solutions and Service options can changes overtime as your business grows and we can definitely help with adjusting the site and your business evolves.  Content Marketing is very important part of keeping your site fresh and interesting as well as providing a platform that customers will want to keep coming back for repeat traffic.  We offer content marketing services to author Blog and Resources articles, eBooks, Case Studies, Videos, Infographics and other content pieces to help tell the story of your business and provide a platform for thought leadership on your site that will establish you as a leader in your business space and provide legitimacy to your company and a top provider of your services. Content marketing provides the ability to stay relevant to customer over a long period of time which helps to land business for customers that have longer buying patterns.  60% of a customer purchasing decision is done through research on the web before they even pick up a phone or execute a sale online. Don’t miss out on this key piece of online marketing that will help drive engagement and sales.

Training and support

We believe in empowering our clients. Sure, we can manage and implement any changes you need for your website. In a lot of situations, however, we find that business owners want to be able to upload a photo, change content, and adjust the menu without having to have us make the changes. All custom websites include complete training and support.

Digital Marketing

The Cribb will help set a strategy in place and execute on utilizing the best in class digital marketing tools to showcase your business, drive interesting content across your platforms and connect with your customers in a meaningful way.

Digital Marketing is increasingly more important for your business to get noticed and is an important tool in connecting with potential clients, lead nurturing them over time, and show case your company as a thought leader in your space. The art of marketing across the earned, owned and paid ecosystem is digital marketing in today’s world and we can help drive forward your strategy and execution to connect with customers in a meaningful way.

Cribb Design will help set a strategy in place and execute on utilizing the best in class digital marketing tools to showcase your business, drive interesting content across your platforms and connect with your customers in a meaningful way. We offer services for:

Branding and Online Identity

Logo, personality, color choice, projection and consistency. We know how to brand your company using web design and using the right imagery to showcase you company and send the right message to your customers. Large successful companies like Coke, Apple, IBM and other world-class companies understand the importance of having a strong brand and identity. However big your organization is, you should focus on branding and identity also. You need to allow you company to have a personality, and we are here to help.  The first step is having a great logo and tagline for customers to see and understand. Company Identity is extremely important because you want customers to trust and remember you for went this are ready to pull the trigger to do business together. We focus on providing:

• Color Palette Branding
• Name usage and taglines
• Style guide creation for your digital business
• Typography
• Logos

Search Engine Optimization (SEO)

SEO is the most important online marketing strategy for your business. Search Engine Optimization or SEO is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including images, videos, blogs, social media websites, review websites, local directory listings (i.e. Google Business and Google Plus pages), and industry-specific vertical portals. Collectively, these approaches – and the success and consistency of their execution – give a web site Internet visibility and presence.  SEO come in two parts, The SEO process relates to all of the components on the pages of your website (on-page SEO), including design, web page, coding, text content, images &  video, layout, coding and social media integration.  The goal is to calibrate all of the components of with the search engine and Internet visibility goals of your company’s targeted keywords. The second piece is off-page SEO, which involves the way all other sites on the Internet link back to your Web site.  We feel this is a key piece of marketing that needs focus and provides real results for our customers.

Conversion Strategy

Just having a Web site isn’t the only thing you need. Just getting visitors to your website isn’t good enough either. You need to convert your website’s customers into actual clients. We will strive to create an online experience that keeps customers coming back and eventually becoming paid customer of yours.  We focus on providing:

• Conversion landing pages
• Digital Marketing consulting
• Landing pages optimization with Call to Actions
• Integration with social media
• UX & UI design optimization

Web content strategy & execution

The best way to show case your company and provide content that your users can relate to is storytelling. We can help you provide compelling information concerning your business in various formats such as online content, blogs, video and graphics.  In order for your customer to keep coming back to your Web site, you need to provide new, fresh and interesting content on your Website.  Most WordPress sites come with a built in Blog platform which can provide a platform for writing, sharing and telling stories about your industry expertise.  Providing valuable information is one big step in capturing attention of potential customers. Another technique that is valuable is providing resources through your Web site for eBooks, Case Studies, infographics, Videos, and thought leadership pieces concerning you industry and/or expertise.  Providing this material and drawing attention to it through banners, newsletters and social platforms help drive potential customers directly to you online presence to learn about your products and services.

Lead nurturing & lead generation

Depending on your industry and products/services offered your customer buying patterns could be lengthy and lead nurturing becomes a key piece in your marketing strategy around staying at the top of mind for these customers for when they are ready to buy/call for more information. Content marketing plays a key role in this process.  But gating some content pieces you can capture valuable CRM information of who might be interested in certain information.  These potential customers can flow into your CRM and be a lead that you can nurture over time.

Marketing automation

We have experience in integrating marketing automation platforms to take your marketing to the next level.  Marketing Automation works with content marketing and lead nurturing strategies to provide automated and targeted email campaigns for potential customer that interact with you content, web site and digital properties. Once a user downloads an eBook and there contact information of part of your CRM and marketing automation platform you can set up marketing email campaigns to automatically trigger according to that users digital footprint and interactions with your content.  Targeting customer that are consuming the right information can indicate their readiness to buy and getting you name and brand in front of them at this critical time is crucial.  We can help integrate and implement a full blow marketing automation strategy for your business.

Email strategy

Digital communication through email is still a key tactic for staying in touch with customers, driving home your company, brand and message.  We provide strategy, content calendars and system execution for Newsletters, trigger campaigns and informational events campaigns through email communications.

Digital and online advertising

Getting your company, services and products in front of potential customers is always elevated through the use of online advertising.  Generating traffic back to your Web site and delivering key messages to a wide audience base can increase your sales and brand in today’s market.  Social advertising continues to evolve as social platforms continue to open up new avenues for sponsored advertising and staying on top of new social advertising avenues will enable your company to reach customer where they are online which is increasingly through social platforms. We offer strategy and execution for online media and advertising through these popular platforms to help drive traffic and business to your company. The right placements, the right times is the key to success. Last we checked, people don’t consume media in silos, which is exactly why we don’t plan in them. If a program is to be truly successful, there needs to be a shared narrative across all media. Paid, earned, owned—if they are going to work well, they need to work together. To make this happen, we apply consumer insights with advanced audience targeting and attribution technology to ensure you reach the right people, with the right message, in the right place.

Measurement and Analytics

Find strength in numbers.  We focus on finding revenue opportunities by looking at the metrics of how you digital presence if performing.  t’s a numbers game and we measure the consumer journey end to end, capturing all of the digital media they’re exposed to and examining how each channel affects your goals. Business Intelligence is gaining valuable number by focusing on the numbers and working to ensuring new opportunities and more profitable digital experience can be harnessed. Our Analytics offerings include:

• Business intelligence
• Forecasting
• Traffic and Campaign analysis
• Multivariate testing

Mobile Marketing

To ensure your brand doesn’t miss a conversation in this increasingly connected environment, we consider the mobile mindset in everything we do. Today, more than 7.5 billion people own a cell phone and for marketers, this opens up new opportunity for a real-time connection with people wherever they are, both in the digital and physical world. Good strategy is nothing without flawless execution and whether it’s building rich, interactive experiences via mobile applications and websites or creating new ways to measure mobile advertising performance—we have the know-how to bring strategy to life. We focus on mobile strategy, mobile design, mobile reporting and mobile SEO.

Social Strategy

We help brands create and participate in meaningful and measurable conversations across social that builds relationships with their customers and fuel advocacy. Cribb Design lives and breathes social and engagement is the name of the game.

We help brands create and participate in meaningful and measurable conversations across social that builds relationships with their customers and fuel advocacy. We live and breathe social and engagement is the name of the game.   Marketing is no longer a one-way street. In this social environment, we believe that engaging social brands don’t just talk, they listen. And they don’t just share, they deliver value. The idea is to spark conversations between brands and people that build deeper relationships. Also, by using social online listening you can gain insight into your customers’ desires, behaviors and how they perceive your brand. We use this knowledge to develop a unique and own able tone for your brand’s personality. This is the launch pad from which we create and spread relevant content across social communities, moving your brand from just talking, to being talk able.

Facebook, Twitter, and Linkedin, Flickr, Google + and Pinterest offer standard platforms for any sized company to get involved with but there are a whole host of emerging platforms and figuring out what to focus on can be a daunting task.  Strategy is dictated by being somewhere that works for you – and getting there fast. Because when a brand can quickly find new platforms where it can have a meaningful exchange with its customers, it can get a leg up on the competition and build more engaging, long-term relationships. Some of the social marketing services we offer are:

Social properties establishment

Any business large or small can benefit from establishing social properties for their company but establishing and populating these with meaningful content can be resource intensive and you want to make sure you are focusing resources on the best ROI possible.  We can help assess your company and guide establishment of the right social properties.  Getting you company setup on the right social brands is a key component to establishing legitimacy for your business and opening up connections with potential customers that will benefit you in many ways.

Social strategy

One approach uses social media to broadcast commercial messages and seek customer feedback. Another approach steers clear of direct broadcasting in favor of helping customers create and strengthen relationships with each other. These relationships are in exchange for the customers doing various tasks for the company for free.  Business social strategy can be tricky because consumers use social platforms to interact with their friends, and firms are seen as intruders who interrupt the experience. One technique is to not just broadcast to people but to arrange interactions between them, too.  Once the company facilitates these interactions, it can go back to those who it helped and interact with them with a new level of trust. We can help you find the right strategy that fits your business to harness the power of social using your business brand and digital properties. We can provide a solid social strategy around your business to harness this social power and allow you to connect to more people where they are online.

Social listening

You need to be listening to how customers are talking about and trying to interact with you brand.  One bad review on social can go viral and create a marketing nightmare for your business.  By listening proactively you can establish meaningful connections with potential customers and current customers.  This allows you to open up the conversation between you and you customer in a whole new way.  Fast responsive reactions to social reach outs is necessary in this environment and we can help establish this process and even execute for you.

Community management

Many business focus on building communities around a concept, cause or solutions and sponsoring this community as a way to connect with new customers. This can be a powerful tool in expanding you reach across a whole new set of customers or harnessing you target customer base to provide meaningful information that is connected with your company and brand. We can help you build and execute on a powerful community experience that can help drive brand awareness and customers for your brand.

Content development & distribution

Content cadence, approach and distribution of messages for social is a lot of work.  What should you be talking about, how often and how do I best deliver those messages is the question many small business are asking.  We can help deliver a content calendar, content strategy and best practices for engaging and communicating across all the main social experiences. We can also take these strategies and execute content strategy for posting, engaging and measuring success of campaigns and approaches across all platforms.

Social media measurement

As with all digital platforms, measurement becomes a key aspect of tracking success with your social platforms. Time and resources are valuable and you want to be concentrating on the platforms that bring the best ROI for your efforts.  We can help with monitoring and reporting on connections, engagement, and interactions with social properties.

Influencer marketing

People trust people and facilitation of influencer marketing is a growing and powerful tool for your company.  Credible word of mouth across the online ecosystem is a way for brands to connect with today’s social influencers, innovative creators and powerful brand advocates to meet our clients’ marketing objectives. Social influencers continue to grow in popularity, and word-of-mouth remains the most trusted form of marketing, we can deliver effective influencer and earned media approaches to help our clients meet their business objectives.  Whether it’s generating buzz by finding and activating a brand’s most powerful advocates, connecting with bloggers on certain relevant content topics, collaborating with influencers as brand storytellers and content creators, or partnering with famous digital personalities as brand spokespeople, we can help facilitate these connection to expand the reach of you brand and message exponentially

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